Notes for sections of the presentation

Seat cushion

 

problem – people are different sizes. all chairs are same size. people have changing requirements throughout flight – sleeping, back pain, wanting to use table etc

solution – positionable cushion that allows user to freely place it wherever suits their needs at any time, to be used as a pillow, a cushion or a bolster seat. safety considerations have been taken into account. brandable.

USP – unlike other solutions, this provides for all situations in one easy-to-use product. It can be added to existing chairs, thus negating the need to replace them – expensive.

 

 

personal screen

 

problem – limited privacy. no personal space. people feel uncomfortable falling asleep in front of strangers – or eating – or working. small children noisy.

solution – extendable screen that comes from between seats. safety etc

USP – bridges the gap between economy and business

 

 

Lounge chair

 

problem – delays – no comfy seats, no sleeping locations available, security for hand luggage?

solution – lounge chair also for sleeping. secure luggage storage

USP – comfort and security  - simplicity

 

 

Sleeping mask

 

problem – bright, noisy, busy

solution – sleeping mask with built in earmuffs

USP – doubles up

 

 

Companion service

 

problem – lots of paper that can get lost and confuse

solution – e-ticket, info only when necessary, all info in one secure place, nothing extra for readers

USP – kindle vs smartphone – good battery, reliable