Presentation dialogue

Presentation speech - mock presentation

Comments from tutors:
1. Kindle image was on bit too long.
2. Reduce dialogue by about 1/3
3. "After all the research, we decided to use the Kindle"
4. Clarify how you get the Kindle?

Our first product is the use of our membership scheme.

Like many airline, our membership offers airmiles, discounts and fast tracking etc. but our membership is new and improved. This is because we have the Kindle travel companion. The Kindle travel companion improves the journeys of our customers by providing a faster and smoother experience. As such our travel companion is suited for business travel as well as families and students.

Reasons we have chosen the Kindle, as opposed to other tablets such as iPads is because of a problem we found where travellers find it difficult to recharge mobiles phones, laptops and tablets etc. at the airport or on the plane. There never seems to be charging station close by, and if it is, it has already been taken. Especially on the plane, when not every seat has access to a power socket. The Kindle however, has a 2 month battery life and very simple to use. Although, it is not considered as a gaming device like iPads. There will be games on Kindle devices in the near future. For example, the US versions already have word games such as scrabble, which I think will released for all. Being an E-ink reader, the screen can be viewed in bright sunshine to pitch black which is often the case on a planes. Therefore, reading is always comfortable and will not strain the eye as much as tablets. Finally, the Kindle has lower chances of intereference to the plane than laptops, mobiles and tablets.

But how can a Kindle improve air travel?

Secure cover, storage for Passports and travel documents.

Scan and go, for fast moving queues.
Page by page, organised process through the airport.
Personalised service, with online profiling.
Subscription services, such as daily news, journals, magazines.
Gaming (future) for in-flight entertainment.

For example, I will walkthrough how a family is able to benefit through this Travel Companion.

Travel Companion can keep it as stressfree as possible; For families travelling, it can be a nightmare. Keeping baggage, kids, passports secure when you have 6 different bags is difficult. Therefore, the kindle can contain all your essential travel documents on its cover. Space to hold your passports, bit of paper, notes, keys to a holiday home etc. It will be all in one place. Information overload can also confuse parents. There can be times when a travel itinerary is a couple pages long and you have to flip through, searching for the one piece of information you want. So we try reducing all the information into segments so that your journey is condensed into a page by page journey. This will start from the packing stage at home, travelling to the airport, going through security and getting to your gate, until you arrive at your destination.

For business travel, we have the example of Mr. Hyung who needs to travel, but can only afford economy class. The Travel companion is designed to be quick and efficient for frequent fliers. He has checked in online already and because he travels light, there is no need to visit the baggage drop. Instead, he can just show his Kindle E-ticket and then go through security. He bypasses the baggage drop-off and check-in desk, which are the most congested areas in the airport. And he can do this all without taking anything from his briefcase because the kindle is small enough to be held in his jacket pocket. Finally, once on the plane, Mr Hyung can relax during his short business trip to refresh his mind before a meeting by reading the daily news, or he can access his subscription to a monthly magazine or journal or periodical. This reduces paper and cut costs down as an airline. Finally, Mr Hyung's profile can inform us of his preferred seats, food and drinks which would help us inform the choices of meals on flights to improve experience overall.