Presentation Dialogue (updated)

Our first product is the use of our membership scheme.

Like many airline, our membership offers airmiles and discounts. but our membership is an improvement. This is because we have the Kindle travel companion. The Kindle travel companion improves the journeys of our customers by providing a faster and smoother experience. As such our travel companion is suited for business travel as well as families and students.

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After looking at many devices we have chosen to use the Kindle, targeting readers. However, other similar technology could be used. We discovered a problem where travellers find it difficult to recharge mobiles phones. Especially on the plane, when not every seat has access to a power socket. The Kindle however, has a 2 month battery life, and being an E-ink reader, the screen can be viewed in bright sunshine to pitch black. Therefore, reading is always comfortable and will not strain the eye as much as tablets. Finally, the Kindle has lower chances of interference to the plane than any mobile phone.

Does everyone have to buy a Kindle?

No, but you can do at a huge discount. The traditional paper tickets will always be available. But our Kindle works together with your online profile when you register. Once complete and your journey is booked, you will receive your Kindle. Or you can use your own.

But how can a Kindle improve air travel?

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Page by page, organised story through the airport.

Cover storage, for travel documents. CLICK
Scan and go, for fast moving queues. CLICK
Personalised service, with online profiles. CLICK
Subscription services, such as daily news and magazines. CLICK
Gaming (future) for in-flight entertainment.

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For families travelling, it can be a nightmare. Keeping an eye on baggage and kids is difficult. Therefore, the kindle can contain all your essential travel documents on its cover. It could included keys to your holiday home, or a small notepad. It will be all in one place.

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For keeping track of how many shirts you are bringing, or how many baggage you are bringing along as a family. We try reducing all the information into segments so that your journey is condensed into a page by page journey. This will start from the packing stage at home, travelling to the airport, going through security and getting to your gate, until you arrive at your destination.

For business travel, we have the example of Mr. Hyung who needs to travel frequently. The Travel companion is designed to be quick and efficient for frequent fliers. He has checked in online already and travels light. He can just show his Kindle E-ticket and then go through security. He bypasses the baggage drop-off and check-in desk. Waiting at the gate, have you seen people with their boarding ticket tucked inside a passport? Probably many, its a safety issue solved by the travel companion.

Once on the plane, Mr Hyung can relax on his short business trip to refresh his mind before a meeting by reading the daily news, or he can access his subscription to a journal. This reduces paper and cut costs down for us as an airline. Finally, Mr Hyung's profile can inform us of his preferred seats, food and drinks which would provide feedback to improve overall experience.