Kindle E-Ticket

Week 6 - How does the Kindle fit in?

Week – 6 How does the Kindle fit in?

visuals of Boarding Ticket on kindle will be coming soon.

Travel companion

The Kindle is the product of a concept of 'make travelling easy'. The Kindle is a travel companion, that can take you through the intimidating process of travelling by air. This companion is able to take YOU, our valued, loyal customer, step-by-step safely and smoothly on your journey. I chose the Kindle because of its newest product, the Kindle paperwhite. It is a simple and very focused product, that I think suits this use. As opposed to Tablets/smartphones, which are very power hungry, entertainment orientated and expensive, the paperwhite it features E-ink, backlit light, touchscreen and low price. I have chosen the Kindle for its extensive support/service for the device which I believe puts it ahead of its competition ideal for use as a 'Travel companion'

Membership

The Kindle's involvement is not compulsory on all flights. It is for members only who join our airline's Go Fly High club. Just like typical airline membership schemes, it provides returning customers rewards. I hope to GIVE away the kindle for new members, and hope to retrieve costs back from the loyalty of customers. Members collect a digital currency in th form of 'air miles' and use these to get discounts on future purchases. The paperwhite £109 compared to £270 for an Ipad mini, which much more easily justifies using E-reader technology. Of course, limitations on the kindle, but for its use as a travel companion, drawbacks a minimal. Our Kindle and membership scheme's is unique for the following reasons.

E-Ticket

I believe that there will always be a place for printed out boarding tickets. However, The benefit of our membership tying with the kindle means that our customers can have all their flight details, travelling documents downloaded after they have the ticket booked. This means that all the information can be clear and that given to the traveller in chunks. When you are at the check-in desk, the flight no. length of flight etc are not important. You just need to know what your flight departs, if it is delayed. Then once you are checked in, you need to find out how to get to the gate. This travel companion gives you the information you need at the right time.

Readers

Inherent issues that the kindle carries with it is that it an additional electrical item, it may feel like an additional hassle that customers have to handle. It means another important item to carry and look after along with passports, boarding passes, wallets, mobile phones. However, this becomes irrelevant when we consider the user base to be readers. Think of children reading books on the plane, teenage readers immersed into 50 shades of grey or students discovering Shakespear's Macbeth etc. NEED SOME E-BOOK READER STATS HERE (im pretty sure ebooks a slowly taking over from traditional books.)

Businessman

For our businessmen market, I envisage a man whose business is of small to medium size. He is an Architect. He has a wife and children of two, so his finances are stressed. He needs to travel often to see clients, manufacturers, exhibitions, construction sites etc. He cannot afford business class, and the distances he travels are relatively short (1-4hrs). He feels that time on air travel is not suitable for working on his projects, and because there is no entertainment on the budget airlines. He works long hours in his studio working on large drawings, is time-stricken and often misses out on the some aspects of life. For example, he rarely has the chance to catch up with current news, personal leisure time, and family time. His name is Mr. Hyung.

Our membership and kindle allows Mr. Hyung to just download his E-ticket onto his Kindle. All the information he needs it there, and he no longer needs to print out several sheets of E-ticket and T&C's. His kindle cover/case holds pockets where his passport can be stored safely out of view. He can walk straight though security, duty free and onto the correct gate without even visiting a reception desk. Why? Because he has used online check-in and he has no baggage to drop off. Mr Hyung is a frequent flier and organised so that he can hand carry his drawings in a tube, and a simple briefcase onto the plane. Once on the plane, Mr Hyung can use this time catching up on news, liesure time and refreshing himself mentally; Helping him have a more balanced life-style. He has the daily newpaper already downloaded onto his kindle when he got his ticket, or his Architect's Journal subscription. He is happy, efficient and comfortable.

Families

Our service appeals to families. Familes are busy, hectic and require lots of planning, sorting and executing such plans is difficult. Our service provides parents a platform onto which they can list and sort what is important when travelling. Expansive checks, such as baby maintenance, clothing for three children and travel arrangements are a huge task for any parent. Our travel companion lists reminders that are essential, as well as a section for personal notes. This is done in a check list format. Children are always moving, and keeping them entertained is tiring. Especially when travellers are finding their way around an airport. Rucksacks, handbags, baggage and childrenrunning around do not help at all when navigating to the check-in desk.

Parents should feel at ease with the kindle, as it is a simple interface, and takes page by page steps to get you to where you want to go. All your families passports can be accessed on the kindle's cover/case pockets. Additionally, we hope to develop a case which can allow the kindle to be attached hands-free onto baggage so that hands can be used to gather any wandering items/children.

Once on the plane and the children are safely seated, the kindle can offer entertainment which parents feel is more educational than 'Angry birds' on an iPad.

Business plan planning - mary

The business plan
A= airplane based
C= consultancy based

If we could have your sections complete and emailed to Mary by the last friday of the easter hols :)

Executive summery – JAMES (managing director)

What is the product? (A)
Why is there a need for it? (A)
How will the company exploit the opportunity?  (A)
What resources are needed? (A)
What are the returns? (A) 

Business strategy (JAMES)
How will it work?
Capital expenditure
Staff recruitment
Product testing
Marketing

 

The business / Industry –  MARY (marketing and human resources director)

Who are we/ background(C)
Who owns the business (C)
What do we offer – product / services (C)
Why do we do it? – objectives (C)
What have we got – intellectual prop ect (C)

Management Team - MARY

Brief detail on key personal (C)
List relevant skills and achievements (C)
Non-executive directors – advisory people (C) – Rach dad Alan Smith aeronautical engineer

Operations of products -  RACH (product development director)

What is required to get the product to market? (A)
How will this be achieved? (A)
What will be done ‘in house’ what will be ‘outsourced’? (A/C)
Who are the key partners? (C)
Convince your reader (and yourself) that you can do what is required

Product – RACH
What the product actually is (A)
Describe it in simple language (A)
Discuss product development (A)
Discuss comparative products in the market (A)

Branding / Market - WAI (branding and advertising director)

Show the market exists for your product (A)
Quantify it – data driven data (A)
Identify customers – customer groups (A)
Talk to target customers - do they like / want the product (make it up) (A)
- Will they pay for it? How much? (make it up)
consider brand issues (A)

Promotion - WAI
Public Relations (A)
Advertising (A)
Free or low cost trials (A)
Customer references (A)

Financials – VICKI (financial director)

Remember – businesses fail because they run out of money, even if profitable
Demonstrate: when / how business will generate revenue
What the cash requirements are (A/C)

New Branding Concept-Victoria Foster

 

 

The images below are revised branding concepts based on our feedback

This logo is much simpler and hopefully with be more recognisable and eyecatching.

The colours yellow/gold and blue have very positive conotations in China, hopefully this will be benificial to our airline.

The Brand name is "Qu fei" which means "Go fly"

 

 

 

This image is the plain bird with no text, this would be used in such situations as on the tail of the the plane.

 

 

This banner could be used to go across the top of paperwork, tickets and webpages.

This more general logo could be used for staff uniforms or for branded products,

it can be used in similar situation to the plain bird but when text is also deemed necessary,

perhaps as the brand becomes more well known the text would no longer be needed as the bird on its own is more elgant.

Lucky colours in China? - Rachael Smith

 

According to Wikipedia:

Blue: Blue symbolizes immortality. Dark blue is also a color for somber occasions like funerals and deaths.

Yellow/Gold: Yellow, corresponding with earth, is considered the most beautiful color. The Chinese saying, Yellow generates Yin and Yang, implies that yellow is the center of everything. Associated with but ranked above brown, yellow signifies neutrality and good luck. Yellow is sometimes paired with red in place of gold.
Yellow was the color of Imperial China and is held as the symbolic color of the five legendary emperors of ancient China. Yellow often decorates royal palaces, altars and temples, and the color was used in the robes and attire of the emperors.
Yellow also represents freedom from worldly cares and is thus esteemed in Buddhism. Monks’ garments are yellow, as are elements of Buddhist temples. Yellow is also used as a mourning color for Chinese Buddhists.

Blue/green: Blue-green, corresponding with wood, represents nature and renewal and often indicates spring. The color implies vigor and vitality. Its base colors also have distinct meanings.

According to http://www.chinahighlights.com/travelguide/culture/lucky-numbers-and-colors-in-chinese-culture.htm:

Yellow symbolized royalty and power of the throne.
The first Emperor of China was known as the Yellow Emperor. China was often referred to as Yellow Earth, and its mother river is the Yellow River. The skin color of Chinese people is yellow.
During the Song Dynasty (960 - 1279), yellow glazed tiles were used to build imperial palaces. During Ming (1368 - 1644) and Qing (1636 - 1911) Dynasties, emperors were dressed in yellow imperial robes. They rode in "Yellow Palace" carriages and traveled on "Yellow Paths". Official flags were yellow. Official seals were packaged in yellow fabric. Overlooking the Forbidden City from Beijing Jing Mountain, one can see a sea of yellow glazed tile roofs. Gilded copper urns and animals adorn many palaces.

Presentation Plan

This is a summary of all the aspects of our presentation we need to complete.
It is also Business Plan because it highlights:
our GOALS,
our MARKET,
our COMPETITORS,
our SOLUTIONS
and how we will DELIVER it to our customers.

Runner's up logos

Whittled down of various designs for our new airline: - Noble Air

There are mainly two colour palettes: China themed and Flight themed.
The Peony flower icon/symbol is to represent loyalty, value, and is known as 'king of flowers'. Also, note the flower transitions to fluffy cumulonimbus clouds: signifying flight and freedom.
Red is considered lucky and a sign of good health.
Gold is also a signature 'colour' for its prosperity and wealth.
Blue is a colour of exploration.

n.b. consider the logo on various surfaces: planes, clothing, merchandise, paper, online etc.

Week 5 - Branding ideas

 

These are a few of the branding ideas I have thought of. They are based around the idea of china and flight.

 This first idea is the tail of a chinese dragon. The dragon symbolises   power, strength, and good luck.

This idea is a cloud (plane travel, sky etc) This would stand out as a logo but prehaps is too simple. The symbol inside the cloud is loyalty, this would prehaps encourage customers to be loyal to the airline.

This idea is based purely on chinese superstition. The nuber 8 is very lucky, so a plane with a number 8 would be lucky. The 4 stars around the flying 8 are from the chinese flag.

 

Week 5 - Branding Concepts - Victoria Foster

Below are some branding concepts I designed based on chinese birds, the birds are all good flyers and some of them have other good qaulities such as loyalty, hopefully the birds will be reflective of our airline.

Week 5 - Brand Identity and logo

Brand identity and logos

For our new budget airline to be implemented in China, catering for domestic flights as well as having flights to and from the UK.  Our brand will be closely linked to "Loyalty".  Loyalty to our customers and caring for the passengers throughout the process of buying, arriving, boarding, flying and landing at the destination. 

week 4 - It's worth a look

http://travel.ninemsn.com.au/world/804100/who-are-the-worst-people-to-sit-next-to-on-a-plane

and this is...

http://gochina.about.com/od/gettingaround/tp/Chinese_Airlines.htm

http://gochina.about.com/od/gettingaround/p/Juneyao-Airlines-A-Profile-And-Review.htm

week 4 - user profile

James Birkbeck

Greetings team,
Take a look at this, it is quite interesting.

10 things never to do in China!

How the other half lives eh!


USER PROFILES

Here is an example of a typical user of our budget airline. 

The Sheng family are in their early twenties and have recent been joined in matrimony! Sheng Koa works in advertising, which he loves, but he is a rookie and the pay is low, meaning their income is limited and they have to rent a rather shabby little flat in a rather unsightly area of Shanghai. Sheng Mia has been offered a job in interior decoration and to celebrate, both she and Sheng Koa have booked a flight to their hometown of Lanzhou to see their families before her job starts in two weeks. Because of their low income, they have to go with a low budget airline in short notice. They don’t want and can’t afford anything fancy; they just want to get from A to B, with as little fuss as possible.

Here is another example. 

Mr Hyung, a retired businessman from Beijing, wishes to see his two daughters in Chengdu, Lanfen and Chu Hua. After his wife passed away, Mr Hyung likes to see what is left of his family as much as he can. Being retired, his income is limited and he cannot afford to frequently splash out on fancy airlines, so he resorts to budget airlines. It is only a domestic flight so it won’t take that long, but he would like to sit in relative comfort. Also, he expects to be treated with the highest standards, regardless of their budget status. 

week 4 - picture for thought - mary

Week 4 - for next week

For next week.....
3 slides each - 1 line of narrative and visual aids
3 pages on brand identity (James only)
a page of branding ideas and names to give to James
a user profile
develop idea
decide on what type plane it is


Vicki - Seat Assignment and Layout
James - Branding and staff communication
Wai - Membership, Website and Apps
Peter - Membership, Website and Apps
Rach - Seating Accessories
Mary -  Seating and Accessories