Thursday 7 March 2013

week 4 - user profile

James Birkbeck

Greetings team,
Take a look at this, it is quite interesting.

10 things never to do in China!

How the other half lives eh!


USER PROFILES



Here is an example of a typical user of our budget airline. 
The Sheng family are in their early twenties and have recent been joined in matrimony! Sheng Koa works in advertising, which he loves, but he is a rookie and the pay is low, meaning their income is limited and they have to rent a rather shabby little flat in a rather unsightly area of Shanghai. Sheng Mia has been offered a job in interior decoration and to celebrate, both she and Sheng Koa have booked a flight to their hometown of Lanzhou to see their families before her job starts in two weeks. Because of their low income, they have to go with a low budget airline in short notice. They don’t want and can’t afford anything fancy; they just want to get from A to B, with as little fuss as possible.




Here is another example. 
Mr Hyung, a retired businessman from Beijing, wishes to see his two daughters in Chengdu, Lanfen and Chu Hua. After his wife passed away, Mr Hyung likes to see what is left of his family as much as he can. Being retired, his income is limited and he cannot afford to frequently splash out on fancy airlines, so he resorts to budget airlines. It is only a domestic flight so it won’t take that long, but he would like to sit in relative comfort. Also, he expects to be treated with the highest standards, regardless of their budget status. 

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