Week 6 - How does the Kindle fit in?

Week – 6 How does the Kindle fit in?

visuals of Boarding Ticket on kindle will be coming soon.

Travel companion

The Kindle is the product of a concept of 'make travelling easy'. The Kindle is a travel companion, that can take you through the intimidating process of travelling by air. This companion is able to take YOU, our valued, loyal customer, step-by-step safely and smoothly on your journey. I chose the Kindle because of its newest product, the Kindle paperwhite. It is a simple and very focused product, that I think suits this use. As opposed to Tablets/smartphones, which are very power hungry, entertainment orientated and expensive, the paperwhite it features E-ink, backlit light, touchscreen and low price. I have chosen the Kindle for its extensive support/service for the device which I believe puts it ahead of its competition ideal for use as a 'Travel companion'

Membership

The Kindle's involvement is not compulsory on all flights. It is for members only who join our airline's Go Fly High club. Just like typical airline membership schemes, it provides returning customers rewards. I hope to GIVE away the kindle for new members, and hope to retrieve costs back from the loyalty of customers. Members collect a digital currency in th form of 'air miles' and use these to get discounts on future purchases. The paperwhite £109 compared to £270 for an Ipad mini, which much more easily justifies using E-reader technology. Of course, limitations on the kindle, but for its use as a travel companion, drawbacks a minimal. Our Kindle and membership scheme's is unique for the following reasons.

E-Ticket

I believe that there will always be a place for printed out boarding tickets. However, The benefit of our membership tying with the kindle means that our customers can have all their flight details, travelling documents downloaded after they have the ticket booked. This means that all the information can be clear and that given to the traveller in chunks. When you are at the check-in desk, the flight no. length of flight etc are not important. You just need to know what your flight departs, if it is delayed. Then once you are checked in, you need to find out how to get to the gate. This travel companion gives you the information you need at the right time.

Readers

Inherent issues that the kindle carries with it is that it an additional electrical item, it may feel like an additional hassle that customers have to handle. It means another important item to carry and look after along with passports, boarding passes, wallets, mobile phones. However, this becomes irrelevant when we consider the user base to be readers. Think of children reading books on the plane, teenage readers immersed into 50 shades of grey or students discovering Shakespear's Macbeth etc. NEED SOME E-BOOK READER STATS HERE (im pretty sure ebooks a slowly taking over from traditional books.)

Businessman

For our businessmen market, I envisage a man whose business is of small to medium size. He is an Architect. He has a wife and children of two, so his finances are stressed. He needs to travel often to see clients, manufacturers, exhibitions, construction sites etc. He cannot afford business class, and the distances he travels are relatively short (1-4hrs). He feels that time on air travel is not suitable for working on his projects, and because there is no entertainment on the budget airlines. He works long hours in his studio working on large drawings, is time-stricken and often misses out on the some aspects of life. For example, he rarely has the chance to catch up with current news, personal leisure time, and family time. His name is Mr. Hyung.

Our membership and kindle allows Mr. Hyung to just download his E-ticket onto his Kindle. All the information he needs it there, and he no longer needs to print out several sheets of E-ticket and T&C's. His kindle cover/case holds pockets where his passport can be stored safely out of view. He can walk straight though security, duty free and onto the correct gate without even visiting a reception desk. Why? Because he has used online check-in and he has no baggage to drop off. Mr Hyung is a frequent flier and organised so that he can hand carry his drawings in a tube, and a simple briefcase onto the plane. Once on the plane, Mr Hyung can use this time catching up on news, liesure time and refreshing himself mentally; Helping him have a more balanced life-style. He has the daily newpaper already downloaded onto his kindle when he got his ticket, or his Architect's Journal subscription. He is happy, efficient and comfortable.

Families

Our service appeals to families. Familes are busy, hectic and require lots of planning, sorting and executing such plans is difficult. Our service provides parents a platform onto which they can list and sort what is important when travelling. Expansive checks, such as baby maintenance, clothing for three children and travel arrangements are a huge task for any parent. Our travel companion lists reminders that are essential, as well as a section for personal notes. This is done in a check list format. Children are always moving, and keeping them entertained is tiring. Especially when travellers are finding their way around an airport. Rucksacks, handbags, baggage and childrenrunning around do not help at all when navigating to the check-in desk.

Parents should feel at ease with the kindle, as it is a simple interface, and takes page by page steps to get you to where you want to go. All your families passports can be accessed on the kindle's cover/case pockets. Additionally, we hope to develop a case which can allow the kindle to be attached hands-free onto baggage so that hands can be used to gather any wandering items/children.

Once on the plane and the children are safely seated, the kindle can offer entertainment which parents feel is more educational than 'Angry birds' on an iPad.