Business plan planning - mary

The business plan
A= airplane based
C= consultancy based

If we could have your sections complete and emailed to Mary by the last friday of the easter hols :)

Executive summery – JAMES (managing director)

What is the product? (A)
Why is there a need for it? (A)
How will the company exploit the opportunity?  (A)
What resources are needed? (A)
What are the returns? (A) 

Business strategy (JAMES)
How will it work?
Capital expenditure
Staff recruitment
Product testing
Marketing

 

The business / Industry –  MARY (marketing and human resources director)

Who are we/ background(C)
Who owns the business (C)
What do we offer – product / services (C)
Why do we do it? – objectives (C)
What have we got – intellectual prop ect (C)

Management Team - MARY

Brief detail on key personal (C)
List relevant skills and achievements (C)
Non-executive directors – advisory people (C) – Rach dad Alan Smith aeronautical engineer

Operations of products -  RACH (product development director)

What is required to get the product to market? (A)
How will this be achieved? (A)
What will be done ‘in house’ what will be ‘outsourced’? (A/C)
Who are the key partners? (C)
Convince your reader (and yourself) that you can do what is required

Product – RACH
What the product actually is (A)
Describe it in simple language (A)
Discuss product development (A)
Discuss comparative products in the market (A)

Branding / Market - WAI (branding and advertising director)

Show the market exists for your product (A)
Quantify it – data driven data (A)
Identify customers – customer groups (A)
Talk to target customers - do they like / want the product (make it up) (A)
- Will they pay for it? How much? (make it up)
consider brand issues (A)

Promotion - WAI
Public Relations (A)
Advertising (A)
Free or low cost trials (A)
Customer references (A)

Financials – VICKI (financial director)

Remember – businesses fail because they run out of money, even if profitable
Demonstrate: when / how business will generate revenue
What the cash requirements are (A/C)