Week 2 discoveries
- Business/first-class is often closer to the front of the plane and economy class towards the middle and back.
- Economy seats typically pitch range from 29 to 36 inches
- Meals are now only generally provided on international flights.
- Meals usually only provided on journeys longer than 2 hours.
- “Where once business class was the primary revenue engine, it's increasingly important that every cabin and every seat is both profitable and comfortable.”
- “due to the rising price of fuel, "there's pressure on airlines to have seats that are lighter and more comfortable.”
- Upgraded economy classes are now becoming more common to give greater choice of comfort levels and to give more frugal travellers cheaper prices.
Newinnovations:
- 'Cuddle class' from Air New zealand, converts 3 seats into a bed for couple.
- LAN Chile has cleaner fresher air using HEPA filter system.
- South African Airlines provide amenity kit with after-dinner toothpaste and eye masks.
- Qantas has a new foot hammock to improve circulationa and more comfort when reclined.
- Jetstar provides a built in Ipad holder on back of seats, and also a rental fee if you don't own one yourself.
- Japan's ANA provide women's only bathrooms with bidet-toilet offering warm, water jet, of which 60% of households in japan use.
- Skytender is a new unmanned trolley, designed to offer drinks to passengers. Three dozen drinks using only syrups, water and carbonised pellets.
Forthe future it might become common for travellers opt for not thecheapest, but what services are available and comfort levels etc. Because from the previous post, there may be a trend that prices willbe so high that spending a little extra will become common. Customers may tend to choose airlines by their subtle differences. For example, an airline may cater for families/children better thanothers, or for women, or for busines men/women. We can see anexample of such innovation above such as the Japanese bidet-toilets.
Theseextra comforts and services could be for all economy classes or beseparated for subsections like economy plus. So, in the case of theSkytender trolley, it could be used for the economy basic class,meaning the stewards can offer more services to the business andeconomy plus travellers. Issues of hiearchy within the plane infuture?
References:
Someideas I had drawn out :
-compartment behind seat for small hand lugage
-extra holders using elastic to grip small items such as glasses, pens, phone etc.
-a product to hug whilst also propping up your head for a more conventional sleeping position
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